As the main force driving the family, the compact car gradually consumers. Faced with such a great potential market, a joint venture license has already "pre-emptive." Look at cars on the street bar, karaoke, Civic, Vios, Ma 3, the great progenitor of the models see everywhere. With the performance, appearance, price, brand firmly capture the joint venture's consumer psychology.
As technology continues to mature, independent brand car cars began to enter the market take care to try to gain a place in the joint venture amongst the strongest teams. Points out, is the Chery A3. Adjust the strategy as a pioneer in Chery car, the Chery A3 in the city a month to produce a 2262 answer. From performance to the home, to the appearance of the body from Chery, people see the change of independent products. With the modeling, control, process and comprehensive performance and other advantages, Chery A3 won the "2008 Car of the Year Award own brand." ~ 95,300 yuan 81,800 yuan price, in the out of imitation, "the shadow of the future, Chery began to challenge the joint venture brands A3.
Currently, at the same level car market, Toyota Corolla overwhelming lead, and Chery A3 Corolla has become the benchmark in the compact car market. Corolla exterior lines are smooth, largely "inherited" the Camry's design. A tilt column is designed to provide increased style beautiful and practical. Symmetrical proportions and simple lines, let it show a little more mid-size car temperament. Chery A3 appearance from the famous Italian car design company - Pininfarina design, A3 harmony around the body shape, smooth lines. Chery A3 design of the rear door handle in the rear window, back door not only more concise, making the car look compact, sports, and in the use of innovative enough. Chery A3 in the European style to the shape out of a single copy, began to move closer to international standards.
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